Our founder, Brent Hale, managed sales teams across multiple industries. Time and again, no matter the industry, he encountered the same issues from his sales teams. When there were hot prospects on the hook, the pipeline dried up; and when the hot prospects either closed or didn’t, it was tough to backfill.
It occurred to him that there was no reason that prospecting and enablement couldn’t happen at the same time. So Brent developed the concept of a best-in-class sales prospecting engine that had a prospect enablement tool bolted onto it. The two tools, together, are called MaverickApp. Its purpose is to teach the lost art of prospecting and ensure the efforts of the sales reps who used it were able to consistently engage with their prospects and customers.