One conversation at time… This session with Steve Wallace brought a fresh take on Cold Calling. Watch and learn – and join in live next month! Below are a few notes our Marketing Department put together for quick reference, but there’s so much more when you listen in for yourself!
Cold Calling and Sales Enablement works best when your tools reach out day in, day out, with the same cadence as YOU would in real life. Productive, consistent activity over time leads to success.
MaverickApp does this for you to create opportunities for follow-up conversations. Once you get to those conversations, remember that the effort you take to prep will make a difference when you begin engaging.
- Be ready, physically (and mentally) ready, to make cold calls.
- Have a script that you can read
- Do not deviate from the script until you have it down
- Clear communication is better than “exciting” or “different” communication
- Be short and correct in your statement
- Maximize the first 5-10 seconds of your statement
Not every day will feel like a “let’s go” kind of a day. Just like your workout, if you start with one call, it will create momentum and you will make progress. As you make your calls, make sure to keep your goal clear in your head:
You are selling a MEETING, not a product on your call.
Pro tip: If you spend all your time verifying contact information, you will be stuck forever.
Steve leaves a voicemail
Be simple, be short, leave your info, and hang up.
Got an answer!
Ask: this is a cold call, would you like to continue?
Ask about the pain point you can help with.
Answer their questions directly, but not in detail
How to deal with objections: ask another question!
This allows you to dig deeper and get to know this person better.
Steve shares another quick voicemail
Marketing and sales are truly a numbers game — use that to your advantage so that less action creates more sales
A call back to Steve! That’s how leaving quick VMs works.
Steve also talks about how to send emails automatically, but like a human, including what to put in them, how to time them, and how to respond to them. He also reiterates not worrying about the reaction you receive and not letting it stop you, because you will always get a no if you don’t call and try to speak with someone.
Today might not be the day that you book a call. But tomorrow, the next day, and the day after that might be.
Book your private demo with MaverickApp today!