How many times have you sat down at your laptop in the morning, opened your inbox, taken your first (oh, so wonderful) sip of coffee, and immediately clicked, delete, delete, delete?
So many times, right?! So many times, that when you come across a subject line that actually offers a glimmer of helpfulness, you quickly open it… just to find yet another sales pitch. And then you delete.
Don’t be the salesperson that only sends offers and links to buy! Aim to be better, offering your customers (and potential customers) solutions they can use today, tomorrow, or at least very soon to solve a problem. Your emails will be opened more, receive positive reactions, and build trust between you (your company) and the contact. Ideally, it will also lead to this contact sharing their experience with you with a colleague or friend… but that is an entirely different topic.
Here are our top thoughts and tips we have found success with here at MaverickApp, for us and for our customers to effectively offer solutions to customers.
- This is your opportunity to build stronger relationships with your customers. Use your communications to demonstrate that you are committed to their success and will work diligently to help them achieve their goals. This trust-building approach can lead to increased customer retention, as well as referrals and positive word-of-mouth marketing.
- Describing the ways your business is different from competitors with positive verbiage will set you apart and leave a “good vibe” by the end of your email. Focus on the unique value proposition that your product or service offers to demonstrate that you are not just another vendor but a strategic partner that is invested in your clients’ success. This can help you stand out in a crowded marketplace and win more business.
- When writing, it is important to make sure to customize your approach to each client. This means emphasizing the unique value proposition that your product or service offers to their business. By tailoring your messaging to each client, you can demonstrate that you understand their specific needs and challenges and that you have the expertise and resources to help them overcome these obstacles.
Offering solutions rather than an offer requires a deeper understanding of your customers’ needs and pain points. This means that you need to invest in research and analysis to truly understand what your clients are looking for. By doing so, you can develop customized solutions that meet their specific needs and deliver real value to their business.
Ultimately, the key to offering solutions rather than offers or products is to focus on your customers’ success. By demonstrating that you are committed to helping them overcome their challenges and achieve their goals, you can build strong, long-lasting relationships that will benefit both your business and your clients’ businesses through long-lasting contracts, not just one sale. So, in all communications with your clients, keep their challenges in mind as you decide how to highlight the ways they can solve them with your product or service.
Over the course of your relationship with your customer, it is important to take advantage of every opportunity to build new levels of trust as their go-to expert in your field. In our experience, one of the best ways to do this is through automated email outreach—specifically with MaverickApp’s suite of tools to easily stay top of mind with each of them.
Book a demo with us today to find out how MaverickApp can find new contacts and automatically reach out to them for you with personalized messaging that converts.